Activision - Global Reveal: Call of Duty Black Ops 4
Hacking a primetime TV event to reveal the title of the biggest game on Earth
Mercenaries, double agents and operations in the dead of night.
The most subversive title in the Call of Duty franchise required a subversive way to confirm the worst kept secret in gaming was back - Black Ops.
Using one of the most stylish and biggest sports stars on the planet, we hacked the global ESPN TV coverage of a primttime NBA game where we knew millions of eyeballs would be.
On James Harden’s entrance.
Results
Preorders up 15% compared to Black Ops 3 reveal.
Tune in to the live reveal event up 20% YOY
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One week later at the global Black Ops 4 reveal event, we unveiled the theme of game by tapping into how our young audience was feeling. Used by the government, lied to by the media and manipulated by big corporations.
