Reinventing the way America orders their coffee

For the first time ever Starbucks had a second espresso bean. Blonde.

But the problem with coffee drinkers. Is that their orders and habitual and stubborn.

So to get people to try the new range of Blonde espresso drinks.

We introduced America to the other side of Starbucks.

A new look.
A new voice.
A new personality.
And a new style of coffee.

Meet Blonde.


Results

• Exceeded sales targets

• 10% increase in Starbucks’ espresso based drink business.

        Back to Work    >