Live the Resistance
To release Call of Duty’s resistance themed download pack we communicated to fans like they were real resistance fighters by hiding WW2 inspired codes in everything we released.
Results
- Highest engagement of any DLC pack trailer in
- 25,000 in trailer codes cracked within 48 hours.
From morse code, to cipher and Navajo. We embedded WW2 inspired codes in our films.
Each one led to locations in game that gave fans further instructions to unlock exclusive content via an online Enigma machine.
Each one led to locations in game that gave fans further instructions to unlock exclusive content via an online Enigma machine.
Back to Work >