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Google - Google Product Suite: Awaken the Force

How do you make a search giant famous for more than just Search?


Sure, Google is famous for Search. But with dozens of other products. It’s famous for not much more.


So we expanded people’s Google product universe by partnering with the Star Wars unvierse of Disney and JJ Abrams.

We integrated the famous IP across the entire Google product ecosytem so people could discover the true power and breadth of Google products by simply choosing . . .

Are you light side or dark?


Results

  • Millions of new users using more Google products

  • 1.62 billion media impressions

  • 1.58 billion social impressions

  • Mentions in over 81 countries



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Google users were asked to choose a side.


Light side or dark side? 
                    




Their choice gave a Star Wars makeover to all their Google products and taught them about each one.













A Verizon VR partnership expanded our reach beyond existing Google users
Skinned Google Cardboard VR viewers with the characters from Episode VIII.



Created a Star Wars VR game.





And sent it on a press junket so the whole world could find out how big the Google universe is.