Adidas - US Campaign: Create Positivity
How you begin to heal a divided nation through the power of sport
During the 2016 election, divisiveness swept the nation.
But as young athletes. There are small things you can do that when added up. Create a wave of positivity through sport and into everyday life.
We launched by sponsoring sport’s most high profile source of inspiration for the year - the Arthur Ashe Courage Award at the ESPYS.
And brought young athletes together at sport summer camps all over America to inspire positive acts. Like redesigning culturally insensitive high school mascots. Creating the first signature shoe for a female athlete. To simply playing together as one team.
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We activated Adidas summer camps all over the country to inspire small acts of positivity at a grassroots level. Like offering resources to redesignin racist high school mascots. Co-creating the first signature shoe for a female athletes. To simply coming together and playing as one team.
