Adidas - Global Brand Campaign: I’m Here to Create
How do you reinvent the way we tell stories for the creator generation?
We created a roster of 13 female athletes who were reshaping the world through sport, and told their stories using the very place they were showing us how they were doing it.
Their Instagram accounts.
Results
Over 100 million views
+1 billion social impression
Aired in 50+ countries
Translated into 30+ langauges
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And in China, we introduced creativity to a generation of athletes who’ve been taught to never stand out from the crowd.
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