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Google - Chrome Product Experiment: Lightsaber Escape

How Google showed off the power of Chrome by turning your phone into a lightsaber


This is an old story of you fish where the fish are.

To show off Google’s next level technology to developers, we decided to bring to life something that’s close to their heart. Star Wars.

We partnered with LucasFilm for the theatrical release of Star Wars: Awaken the Force to build a Chrome Experiment that pushed the limits of HTML5 and JavaScript. All to demonstrate what can be built using the world's most powerful web browser by turning your phone into a lightsaber. 


Results

  • 704 million earned media impressions

  • 35 million social impressions

  • Mentions in over 51 countries

  • Jimmy Fallon played it live on TV




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And if you want to geek out over all the tech, check out how it was made below.



 

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