How does a European brand
leave their mark on an American sport?

Football has changed. It used to be about who is the strongest and most skillful player on the field.

But in today’s game, it’s speed.

We noticed young football players were creating their own YouTube highlight reels to get the attention of college recruits. So we invented our own blue chip recruit, and created our own.


Results:

• Adidas’ most successful US football campaign ever