Activision - Product Relaunch: Spyro to Snoop
How a tiny social campaign got the attention of millions of fans . . . and the Department of Homeland Security
The Department of Homeland Security, local law enforcement and the FFA all told us we couldn’t do it. But we found a way and did it anyway.
To reintroduce Spyro the Dragon to the world we built and flew a flying, fire-breathing dragon drone from New York to Los Angeles. All to give a fan of the original Spyro the new game - Snoop Dogg.
The entire story unfolded in real time on social. Fans got to interact and decide where and what Spyro did all the way to Uncle Snoop’s house.
︎︎︎
Flying all the way from New York to Los Angeles, this little dragon made it to Uncle Snoop’s.