Adidas - Global Football Campaign: Unfollow
You can’t create anything new
by trying to be someone else
The greatest football player who ever lived. Lionel Messi. Challenges young athletes to create their own game by unfollowing him.
Unfollow emulating him.
Unfollow idolizing him.
Unfollow trying to be him.
Create your own game.
Results
Over 100 million view across YouTube, Facebook and Twitter
3rd most viral ad of 2015
6th most viewed ad on YouTube for 2015
Messi loved this film so much we got a nice email from his manager. Aka, his Dad.
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